Promoting the story behind ramen through the digital and physical platforms
Creative direction: Ling Wong
Senior Designer: Tammy Tam
Role: Graphic Design, Concept Development & research
The language of manga & Japanese aesthetics
Kanada-ya is a product of Kanda-san’s devotion and passion for ramen.
With six stores opened in Hong Kong, it hopes to appeal to a wider group of audience in Hong Kong. The project focuses on the narrative of Kanda-ya, using visual and spatial language to promote the brand’s values, the authenticity of the cuisine, and uniqueness in taste. Both physical and digital platforms are seamlessly used to project Kanda-ya’s voice in a competitive ramen market. Extensive research on Japanese ramen culture, market research and problem analysis was conducted to provide a better user experience and attract new customers.
To develop a unique identity, the project further developed the characters of the brand, taking reference to Japanese manga illustration. These character designs allow us to create stories to promote brand values and leave a strong impression on customers.
To develop the visual identity for Kanda-ya, the project take considerations in the application of the graphics in digital interfaces, display and printed matters. We use both printed matters and digital mediums to promote the brand visually.
Similar to the visual identity, we provide spatial brand guidelines to shape the unique that is appealing and comfortable for the users
To provide a better user experience and attract new-comers, the project research extensively on the ramen market and analyse the current problems Kanda-ya have.