top of page

View London

A subvertive souvenir store for an authentic tourism



View London is a souvenirs store that aims to change and subvert current London souvenirs. Current souvenirs are repetitive, poorly made and designed objects that are "Made in China". The store presented a different version of the British capital from what you normally see during your travelling experience. It caters for a more authentic kind of tourism through the collection of souvenirs, including aspects of the environment, political, places and tourist. Click the button below to check out the store:

Produced in collaboration with Chiaki Sakai, Daphne H-J, Lisa McCormack, Sydney Nagahiro, Sunghee Park, Soojin Yeo

Pop-up store

On the 16th of April, we created a pop-up souvenir store in Trafalgar Square to display and sell our souvenirs. The store engaged Londoners and tourist in a meaning interaction, surrounding the experience of this city and souvenirs that represent them. The London wildlife animal collection receive really positive responses!

poster zao.png

Souvenir Product Catalogue

Each unique and covering different aspects of the city.


London Animals

Stamp Collection

A collection of stamp as souvenirs allowing the tourist to explore the city with urban myths about these animals.

DSC_0109 copy.png
london urban wildlife final.gif
bottom of page